Most store owners check competitor prices sporadically — maybe once a month, if at all. Meanwhile, their competitors move weekly. That gap is a quiet leak in revenue: you're either underpricing or getting undercut without knowing it.
Not everything a competitor does is worth your attention. The signals that actually affect your revenue:
Everything else is noise. Ignore it.
Weekly is the sweet spot for most stores. Daily monitoring is overkill unless you're in a highly dynamic category (electronics, fast-moving goods). The key isn't frequency — it's consistency. A weekly digest you actually read beats a daily feed you ignore.
You can track manually with a spreadsheet and reminders. It works until you have more than a handful of products. After that, a scheduled scraper that pulls price + availability on a timer and summarizes changes is far cheaper than your time.
We built PricePulse for exactly this: it watches competitor prices, new products, and reviews, and sends one weekly digest.
Try PricePulse — set up once, get a weekly digest of competitor changes. Join the early access list →