Reply to reviews, and two things happen: the reviewer feels heard, and everyone reading — because they are reading — sees a business that pays attention. Not replying is the same as telling prospects you don't care.
Reply in your voice, not a template. A canned "Thanks for your feedback!" reads as exactly that. The reply has to sound like a person who actually runs this place.
A glowing five-star review deserves a warm, upbeat reply. A one-star complaint deserves empathy and a concrete fix — not defensiveness. The tone has to change with the situation.
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